'Boyce, with the buzzer ball… and, he.

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      zelmamcpherson6
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      <p class=”mol-para-with-font”>’Boyce, with the buzzer ball… and, he misses…’ that’s a frequent sentence in my head in recent weeks, as I take my basketball down to a local court and play solo, as part of my commitment in lockdown to keep moving.</p><p class=”mol-para-with-font”>The nudge to purchase a ball, walk five minutes to the hoops in my LA Clippers NBA top and pretend I’m in 1980s America – minus a boombox, friends, or an inch of coolness – was triggered by the Netflix documentary The Last Dance.</p><p class=”mol-para-with-font”>And it appears I’m not alone: online marketplace eBay says there has been a 572 per cent annual increase in people looking to snap up a hoop and a similar rise in basketballs. </p><p class=”mol-para-with-font”>It means that in the month after it first aired in April, every minute, someone put a basketball in their basket on eBay in Britain.</p><div class=”artSplitter mol-img-group” style=”style”> <div class=”mol-img”> <div class=”image-wrap”> Iconic: Michael Jordan became arguably the most famous sportsperson on the planet in the 1990s </div> <noscript> Iconic: Michael Jordan became arguably the most famous sportsperson on the planet in the 1990s </noscript> </div> <p class=”imageCaption”>Iconic: Michael Jordan became arguably the most famous sportsperson on the planet in the 1990s</p></div><p class=”mol-para-with-font”>The 10-part series filled many knowledge gaps for me: I was old enough to know about Michael Jordan and the Chicago Bulls at the time, but too young to fully digest the phenomena.</p><p class=”mol-para-with-font”>It is a fantastic documentary even if you’re not a basketball – or a sports – fan. It’s about the winning mentality, teamwork and the trappings of fame.</p><p class=”mol-para-with-font”>It’s got a terrific supporting cast of Scottie Pippen, Dennis Rodman, Steve Kerr and Phil Jackson, with even Chicago native Barack Obama popping up, along with Nas, Bill Clinton, Justin Timberlake and Carmen Electra: it’s an eclectic mix which all adds to the narrative.</p><div><div data-track-module=”am-related_carousel^related_carousel” data-track-selector=”.rotator-panels a:not([class*=external])” data-dm-rotator-rotate=”false” data-track-pos=”static” data-dm-rotator-auto-init=”” id=”p-20″ class=”related-carousel with-fb-or-tw money” data-dm-rotator-active-class=”active” data-dm-rotator-page-count=”1.0″ data-dm-social-article-auto-init=”” data-dm-rotator-page-size=”1″> <div class=”rotator bdrcc”> <div class=”rotator-title”> <h2>LATEST FROM CONSUMER TRENDS BY LEE BOYCE</h2> <ul class=”rotator-pages link-xocc”> <li class=”rotator-prev”>Previous

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    • </div> <div class=”fb”> <h2>Share this article</h2> <div class=”big-share”><span class=”wai”>Share</span></div> </div> </div> </div><p class=”mol-para-with-font”>I am a basketball fan. It is the only US sport I follow.

      But what the documentary got me thinking is: how do popular films and TV shows influence what we buy? </p><p class=”mol-para-with-font”>I’m not talking about the adverts in between (a link which is being broken a little by streaming websites), but what actors or celebrities do, wear or say on screen.</p><p class=”mol-para-with-font”>Murray Lambell, vice president of UK trading at eBay, tells me that it’s an effect that has grown rapidly recently.</p><p class=”mol-para-with-font”>He says: ‘Over the past couple of years, we have seen that cult TV and film have a dramatic effect on the nation’s buying habits.</p><p class=”mol-para-with-font”>’From Stranger Things 3 reintroducing the rave for retro and causing 135 searches for boomboxes per hour in 2019, to Michael Jordan hooking us with The Last Dance and scoring one search every minute for the Chicago Bulls jersey, it’s clear that what’s on screen, is also in baskets and a trend which is here to stay.'</p><p class=”mol-para-with-font”>I believe a large surge has also been created by ‘dual-screening,’ which I explain below. Should you loved this information in addition to you want to get more details about This business is premium cigar centric that sell cigars and cigar accessories. Website: http://www.cigar.com/ i implore you to check out our web-site.  Sitting watching TV with a mobile shopping device next to you, probably helps with that.</p><p class=”mol-para-with-font”>Did another Netflix smash Tiger King see you head online to buy outlandish animal print clothing?

      Did Connell’s silver chain in BBC hit Normal People make you buy one? Consumer Trends takes a look…</p><div class=”artSplitter mol-img-group” style=”style”> <div class=”mol-img”> <div class=”image-wrap”> Emotional: I found the documentary a powerful insight into the winning mentality - it also inspired me to buy a basketball for the first time since I was a teenager </div> <noscript> Emotional: I found the documentary a powerful insight into the winning mentality - it also inspired me to buy a basketball for the first time since I was a teenager </noscript> </div> <p class=”imageCaption”>Emotional: I found the documentary a powerful insight into the winning mentality – it also inspired me to buy a basketball for the first time since I was a teenager</p></div><h2 class=”mol-para-with-font mol-style-subhead”>Britain goes bonkers for basketball</h2><p class=”mol-para-with-font”>After watching <span class=”mol-style-bold”>The Last Dance</span>, which aired two episodes a week on Mondays in April and May, I was itching to throw a ball in a hoop.</p><p class=”mol-para-with-font”>It’s not a sport that comes naturally to me, but it’s definitely a way to exercise solo. </p><p class=”mol-para-with-font”>It happens with other sports.

      Wimbledon makes me go and play tennis. The World Snooker Championship makes me go to the baize. The World Darts Championships out into my garage and onto the homemade oche.</p><p class=”mol-para-with-font”>However, that is watching live sport – not a documentary.
      With the statistics from eBay mentioned above on buying hoops and balls, searches for Chicago Bulls jerseys actually saw the biggest annual increase of 604 per cent.</p><p class=”mol-para-with-font”>There was one search every three minutes for ‘Chicago Bulls jersey,’ in April. </p><p class=”mol-para-with-font”>It’s no coincidence that the EU NBA store launched a Last Dance section of its website, where MJ23 tops cost as much as £250, thanks to the interest.</p><div class=”art-ins mol-factbox floatRHS money” data-version=”2″ id=”mol-52fe4810-b7a3-11ea-ae7f-11c7c83e1cc5″ website does TV and film shape what consumers buy?

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