What’s Wrong With Churning?
A sponsor was recently banned from running a commercial on RuPaul’s Drag Race. Of course, you know it’s a show about drag queens on an ostensibly gay network. Strike that – since the show is a hit, it’s moved from Logo to VH1 (only terrible shows can stay on Logo). The advertiser in question is a lubricant named Boy Butter. Certainly the name is provocative. Boy Butter – as in butter for a boy. Now, in the strictest sense, boys are under 18. However, if you go on any gay dating app, you’ll find that it is possible to be a boy AND a member of AARP. Anyway, Boy Butter shot a commercial featuring a topless, muscular model churning butter. Apparently, the commercial ran without incident in LA, NYC, San Diego, and throughout Canada. The owner of Boy Butter, Eyal Feldman, explains: “According to Comcast TV in the so-called liberal windy city of Chicago, they did not think viewers could handle the level of gayness in this ad starring sexy ginger, Seth Fornea, who is showing us all how to properly use a butter churn. One would think that in the Midwest the sight of a butter churn would bring back nostalgic feelings of nearby dairy farms, but alas, if a gay man is churning that butter, not so much.” Feldman adds, “Take for example the 2015 Carl’s Jr. Super Bowl ad starring Charlotte McKinney, which is basically porn in comparison. A sexy busty woman being suggestive and showing a lot of skin is fine but if you just replace the woman with a gay man, it is a much different story.” Something tells me it has less to do with the (alleged) gay man or the churn and more to do with the product name. Imagine the fracas that would ensue if The Young and the Restless ran a commercial for Girl Gel! Be that as it may, you can see the commercial on BillyMasters.com.