A&F Boys Speak Out

I heard that the UK docuseries Panorama recently did an episode called The Abercrombie Guys: The Dark Side of Cool.  I sat down with my popcorn, ready to watch, when all of a sudden I said, “That’s David!”  Yes, on the screen as one of the primary talking heads was David Bradberry, who had a litany of stories to tell.  But, full disclosure – because I’m sure someone will find photos of us on the Internet – yes, I was close-ish with David shortly after the events he talks about in this doc.  Many of you probably remember him from Below Deck.  Getting back to the doc, it’s primarily about Mike Jeffries, former CEO of Abercrombie & Fitch and possible victim of some sort of palsy.  What this cyclops-esque guy seemed to want more than anything was to look like an A&F boy.  What’s the next best thing?  Surrounding yourself with A&F boys in various forms of undress.  Say what you will about Jeffries, he did transform a stodgy company into the “it” brand for a decade or so.  Once his peccadilloes became public, he was pushed out and the brand became more diverse and approachable – to the point that nobody slows down by an A&F store anymore, let alone goes in.  The other model interviewed is the lovely Barrett Pall – who I don’t completely believe or trust.  Each of the guys interviewed were clear that while they felt they had to “perform”, they were never forced to do anything.  And they were always paid for their “services” – and all had some sort of background in payment for sex on some level.  To the best of my knowledge, none of them ever ended up working for A&F formally.  But some of them did get flown to parties around the world.  And got shaved…but that’s another story.

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